It’s a heck of a time to be in the publishing industry. Ads are down, page count is low and layoffs are plentiful.
In the midst of magazines shrinking and folding, one rag is just stepping into the ring: Women’s Cycling Magazine.
Yes, women edit major bike magazines. But we rarely grace the inside pages—save for a few glamour shots or result rundowns.
Until now. Marian Hunting, editorial director of Women’s Cycling, promises women-specific race coverage, charity rides, commuting and bicycle lifestyle themes.
“When is the last time you heard the tactics of a women’s race spelled out in a mainline bicycle magazine? Usually it’s either the results list or a sentence or two about who won at the end of the story. This is not enough coverage for me,” she said in a recent press release.
Start-up pubs aren’t unheard of in today’s economy, but they face a “survival of the fittest” fight. Let’s hope Women’s Cycling is victorious.
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